From a small beauty parlor to more than 30 luxury spas in five star hotels across the country, we’ve gone through a long journey of a decade’s time. Challenging yet exciting, painful but successful! Look back from the harvesting, we have full of pride today to count our gritty footsteps along the way…

Founded in 1996, we started our business from the beauty parlor at the Ramada Hotel in Qingdao. From the very first day, we have been aiming to provide the quality service to the high end customers in deluxe hotels in the areas of beauty treatment, healthcare and well-being. Since then, we’ve invested and opened several health club facilities in some international five star chain hotels, i.e.Sheraton, Sofitel, etc. in prime and secondary cities, i.e. Nanjing, Shanghai, Chengdu, Shenyang, etc. Later on, a new company named “Champs Elysees Club Management Company Limited” was established in Shanghai to manage all its branch outlets.

The spa concept was first introduced to the country in early 21st century and quickly became a popular lifestyle fashion among high end consumers. As a sort of  “must-have” auxiliary facility, there have been a lot of spa facilities under different brand names opened up in country’s luxury hotels and resorts. At the same time, the local market welcomed the entry of some well-known spa brands originated from Southeast Asia.

Meanwhile, we also started to enter into this brand new market by opening new outlets and renovating existing facilities to a higher standard with spa facilities, in order to build up our own brand perception in both hardware and service aspects. In the early days, we’ve conducted numerous research and study in our competitors to learn their experiences and best practices, in order to create our own style in all aspects including hardware design, color scheme, atmosphere creating, service items and menu finalizing, therapists training, skincare and oil product selection, etc., hence to satisfy the customers’ aspirations on beauty, excellence and well-being.

The English name of our brand “Touch” has been in use for many years and has gained excellent reputation and recognition from the market and our customers.We have been keeping expanding its chain scale within the country. In order to archive a “win-win” solution for both parties, as a contractor or leaser, we have been continually increasing profit and market share for our hotel partners with our own brand power, market image and high service standard, of course also relying on the business source from our hotel partners; and at the same time, the well-established spa operation has also been successfully helping our hotel partners attract more and more new and potential customers from us. From the beginning of 2008, we’ve officially launched the Chinese name of our brand together with the new logo and visual identity standard. The company name has also been Changed from “Champs Elysees Club Management Company Limited” to “Touch Spa Wellness Club (Shanghai) Limited” for better and stronger brand recognition. Headquartered in Shanghai, the group’s corporate office offers direct supervision and support to all our spa outlets across the country. The management functions include sales & marketing, promotion and advertising, loyalty program, membership service, group procurement, financial management, operation standard, service standard, customer satisfaction, quality control, human resources, staff training and new opening support, etc.

Currently, as a contractor or leaser, we are operating or managing about forty facilities at our partner hotels. We will be committing to our expansion plan in China by opening 70 to 80 new spa outlets across the country within the next two years in order to further increase our market share and consolidate our brand position as the largest and number one luxury spa chain in China, as well as to achieve more profit for our partners, owners and share holders. Due to the rich knowledge to the local market and consumers habits, the well established relationships with all local authorities, the large network of our public relation contacts, loyalty customers, sales channels, plus our strong market recognition, our market share has been far leading our direct competitors. Our matured sales force, including Shanghai corporate office and all local outlets, together with the large number of outlets available across the country, has been enabling us to create far more promotion and membership sales opportunities than the other players in the market. We will also leverage our brand power through partnering with other merchants, cross sales activities in all outlets, group advertising, online and offline toll free reservation hotline, etc. to bring our partner hotels much more revenue opportunities and much faster return on investment.

As the country’s only national spa brand, Touch Spa has thoroughly utilized its brand strength, launched a series of Chinese style products and services. Its spa menu focuses on Chinese herbal elements and specializes on herbalist doctoring wellness treatment. Based on the essence of Chinese medicine lasting for thousand years, we have appointed the famous Chinese herbal medicine doctors as our wellness consultant, created a series of special spa treatment menus satisfying the needs of healthy and well-being for Chinese consumers, which had been widely accepted and liked by our customers. At the same time, we’ve kept the very poplar tropical spa packages and exotic massage services originated from Southeast countries, in order to satisfy the needs of different customers from all over the world. In addition, we also offer European style traditional skincare, facial and body beauty treatment services to distinguished social celebrities and lady customers on the leading edge of fashion and trend. Our specially developed natural skincare products offer our customers unique beauty experiences and extra comforts. The above three service categories make “Touch” brand stand out of the competition and set the new high standard for the industry. Further more, the strength of “Touch” brand is also reflected in the unique design concept of its spa outlets. With the aspiration for functional, professional and humanization design style, we pursue logical and comfortable layout of different functional areas in order to maximize the customers’ total comfort and enjoyment created by this unique leisure experience.

As the exclusive brand for spa, wellness and club management, “Touch” brand features subsidiary brands such as “Touch Spa”, “Touch Wellness”, “Touch Beauty”, etc., and the most luxury product category would be “Touch Club”, which would normally include executive lounge, wine bar, café, cigar salon, etc. in addition to the regular facilities, i.e. spa, fitness, beauty salon. The product is designed as a private and exclusive meeting and leisure place for the top level elites, entrepreneur, celebrities, etc.

The founder of the brand, Mr. Dai Yan Sheng, with his sensitivity and acuteness of perception and discernment, hard-bitten persistence and mental toughness,open-minded attitude and concept, resolution and promptness in decision-making, people-minded and “caring” management style, has led his team and achieved incredible success to make him a legend in the industry. In order to broaden his vision and learn the experiences from those leading spas in the industry, he spent a couple of years’ time to visit these properties located in many different countries. During the process of learning and practicing, he has successfully eliminated the out-of-date or inappropriate concepts and practices in his company. Through continuous study and self-criticism, he has been able to elevate the quality and professionalism of his team to a much higher level. In his view, there is no such thing as “very good”, there would always be something “even better”! He has learnt to understand how to live and breathe together with his team, make every individual find his position and enjoy his work in the company, share all the successes and happiness with every member in the team, hence to let his team achieve the same success in their own career development path. As to the future of the company and the brand, Mr. Dai has the firm belief to make the “Touch” brand the leader of the industry in China and eventually make the firm to be a listed company.

Touch your heart, touch your soul! Discover the rejuvenating power of Touch!

Touch Spa, the leading spa of China!